Watch This Sizzle Reel: Architect Stephen Chung Hosts ‘Cool Spaces’ – Arts And Culture – Architect Magazine.

Can it be? Will people watch this? Does it mean something that as of this writing there are zero comments on this page at architectmagazine.com?

I wouldn’t focus a show about architecture on the Master Architect. We all know what a lie that idea is. Why not focus on the people who use a building? Tell their story. Show how sunlight warms a room just so, inviting people to linger on a cold day. How a well-proportioned room with good acoustics works. Or how a streamlined, hard space does its job to move people through a transportation terminal. For example.

What architecture needs to sell, if we’re ever going to get anywhere, is the architecture. Not the architect.

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