I am impressed with this very smart, outrageous concept, one that only a group like the Wu-Tang Clan could pull off. No matter what happens now, it is done. The statement has been made, the art is born. Your move, world.
They recorded in secret and plan to tour the album in galleries and other places for listening events. Then it gets sold, and the owner can do whatever he or she wants to do with it–sit on it, sell it, distribute it for free, or something possibly even more radical.
“The idea that music is art has been something we advocated for years,” says RZA. “And yet it doesn’t receive the same treatment as art in the sense of the value of what it is, especially nowadays when it’s been devalued and diminished to almost the point that it has to be given away for free.” Whether or not Wu-Tang Clan is able to find enough people who want to go experience their album in a museum to make an impact remains to be seen — as does the viability of a multi-million dollar unique pressing of that album, but the group is OK with its plan going awry. “It might totally flop, and we might be completely ridiculed,” says co-producer Tarik “Cilvaringz” Azzougarh. “But the essence and core of our ideas is to inspire creation and originality and debate, and save the music album from dying.”