“Trace Your Road” for Lexus Italy (Saatchi & Saatchi Italy, Movie Magic International, LOGAN & Fake Love) | NOTCOT

Oh wow this is fun. Draw a path on an iPad–while riding shotgun with an F1 driver–and feel the G’s.

Fake Love, by the way, did the “Buy the world a Coke” refresh. Take a look. I like these guys. And what a perfect name.

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